![]() ![]() ![]() But, rather than simply showing your prospect that you know their name, try something more creative. Not to mention, when it comes to direct mail, people are more likely to read something that’s addressed directly to them. It’s a great way to make your marketing messages feel more like one-on-one communication. If you work in marketing, you know it never hurts to personalize content. People likely won’t throw out a package without at least seeing what’s inside first, evidence being that dimensional mailers have a nearly 100% open rate. Dimensional mailers include boxes, containers, tubes, and bags. Instead of a flat piece of paper in a plain envelope, try a 3-dimensional design. Design is vital because it’s what will grab your viewer’s attention and make them want to read more. We’ve all heard the phrase, “don’t judge a book by its cover.” But when it comes to direct mail, that’s exactly what your audience will be doing. So, whether you’re thinking about creating a direct mail campaign or you’ve tried it before and didn’t achieve your intended results, we’re offering you some ideas and strategies to help you boost your direct mail response rate. This makes it a unique way to reach prospects and customers. Receiving something by mail isn’t as common and requires more effort. This makes sense when you think about the fact that we’re bombarded with generic, automated emails every day. Īdditionally, USPS found that 69% of people think direct mail is more personal than the internet. Evidence of this is the fact that 47% of millennials check their physical mailbox each day and consider going through their direct mail a leisurely activity, according to USPS. Īnd, let’s be honest, there’s a certain amount of excitement that comes with opening a physical letter or package addressed to you and not knowing what’s inside. In fact, direct mail is the best-performing direct response channel, bringing in results “10 to 30 times better than email” according to Sumo. Many think direct mail is dead, but the truth is that it still holds relevance in today’s digital world. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |